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ePuggo CeC: New hope for the Ifugao Terraces

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Tuesday, 01 April 2008

Ifugao rice terracesA lot is riding on this Community eCenter — the renaissance of Ifugao heritage and the future of the renowned Ifugao Rice Terraces. The ePuggo (native for “from the mountains”) CeC is answering the challenge with effective use of information and communications technology (ICT) to bring new life to the
Rice Terraces, declared as a UNESCO world heritage site.

Springing from the joint efforts of the Save the Ifugao Terraces Movement (SITMO) and the Last Mile Initiative-Philippines (LMIP) of the U.S. Agency for International Development (USAID), the ePuggo CeC is the Internet solution to boosting needed eco-tourism for this engineering marvel of the ancient world.

In creating the CeC, SITMO, an NGO dedicated to the preservation of the Terraces, provided the impetus for ecotourism and the promotion of Ifugao culture while LMIP, bringing in Intel and Microsoft, provided the eCenter with computer equipment, software and applications, and broadband connectivity via VSAT.

ICT training participants in Kiangan, Ifugao
ICT training participants in Kiangan, Ifugao
LMIP also drew in Center for Art, New Ventures and Sustainable Development (CANVAS), a non-profit organization dedicated to promoting Philippine art, culture and environment, to extend graphic design and web development training for SITMO and the local government unit. This was the launch pad for the community website for Kiangan and the takeoff of the vision to showcase the Terraces and the culture of the Ifugaos on the Internet.

Kiangan Mayor Albert Indunan said: “For a long time, we had this great vision of putting snapshots of our living cultural heritage in a well-designed website that not only promotes Kiangan as a tourist destination but elaborates on the culture of the hands that engineered such marvel.”

Internet orientation of LGU executives
LGU execs try out Internet surfing
SITMO President Teddy Baguilat, a former governor of the Ifugao Province adds, “Having a tool such as a website to promote and sell products from our region on top of conserving this god-given gift, the rice terraces, has always been a dream.”

And the initial results of the ePuggo CeC have been dramatic.

In just two months, Internet marketing efforts lured more than one hundred additional tourists to two local festivals that let them plant or harvest rice on the famed Rice Terraces and enjoy unique Ifugao cultural performances. This generated more than P200,000 in gross earnings for the community from visitor fees alone.

Moreover, the famed Banaue Hotel also approached ePuggo CeC managers on the possibility of engaging their services to create a website to further attract visitors to the hotel. The CeC staff trained by LMIP is now getting numerous requests to provide training to neighboring towns interested in setting up similar facilities.

The ePuggo CeC is clearly at the center of the present and the future of the Terraces and the Ifugao homeland.
 
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